: : November 2006 : :

To live a creative life, we must lose our fear of being wrong. ~ Joseph Chilton Pearce

: : Membership Luncheon with Josh Hallet • Thursday, November 16th: :
  


Blogs, podcasts and other forms of social media are reshaping the way we communicate with potential customers for marketing, public relations, communications and branding. Wouldn’t YOU like to know the best ways to use these new tools in your job?!

If so, join us and the Florida Public Relations Association to hear from expert Josh Hallett (Hyku, LLC), an expert in the utilization of web- and Internet-based technologies for business communications, including weblogs (blogs). For more than ten years, he has been working with emerging Internet communication technologies and is recognized as an early adopter who works closely with public relations practitioners and corporate communicators to integrate these tools into an organization's public and media relations strategies.

Josh is a highly sought-after public speaker on web technology issues and has presented at numerous workshops, seminars and conferences in a wide variety of market segments.

Mark your calendars for a joint meeting with Josh Hallett and the Gainesville Chapter of the Florida Public Relations Association, Thursday, November 16th! This is sure to provide numerous good ideas and networking opportunities!

We will also begin collecting toys for the annual toy drive at this luncheon as well as our Holiday Party!

•• Note: New Time, Date and Location ••

When: Thursday November 16th, 11:30-1pm
Where: Tappas (Steve's Cafe), University Avenue, Gainesville
Cost: $13 for members, $18 for non-members

RSVP: Email Derek Lyons by Noon, Wednesday, November 15th

Please note that because of the Thanksgiving holiday, this month’s meeting of the AdFed will take place on the third Thursday of the month.

Advertising & Marketing Roundtable
Friday November 10, 3 pm

The AdFed is co-sponsor of an advertising and marketing event at UF this Friday at Gannett Auditorium. The roundtable event will feature top-level advertising professionals, including:

Cliff Marks-- President, Sales and Marketing, National CineMedia
Stuart Shlossman-- VP Madison Road Entertainment
Rob Cherof-- SVP BBDO Account Management
Brad Epstein-- VP Creative services, Medco Inc
Steve Bergin-- CEO, MLS search corporation (executive recruiters)
Keith Cultler- Sr. Vice President of Ad Sales & Business Development for the CBS Television Stations Digital Media Group

John Sutherland, who has organized the event, has put together a Powerpoint with additional details.

* Free Regal Cinema Movie Tickets to First 50 Who Attend
spacer
: : Mark Your Calendars : :

The District Winter Conference will be hosted by our neighbors, Greater Ocala Advertising Federation. Join us for outstanding business meetings, workshops and professional development seminars. Also participate in the pub tour, Christmas parade and photo scavenger hunt at the Historic Downtown Ocala Square!

When: December 1 - 3, 2006
Where: Silver Springs, Ocala
Who's Invited: All AdFed Members
Registration: $165, includes meetings, meals & fun

For more information, contact Brenda Edwards at brenda@advisoradvertising.com or by calling (352) 368-1612.
   

December 14th:
AdFed Holiday Gathering

Join us at MT Chops at 3445 SW 34th Street for our annual Holiday party!

Enjoy a free martini, beer or wine, appetizers and the opportunity to mix and mingle with your AdFed colleagues. Bring gifts for our annual toy drive to benefit the Children's Home Society.

Look forward to seeing you there!

   
 

January 25th:
Membership Luncheon

Speaker: Michelle Bauer

Sextant Marketing in Tampa, on Marketing in the Flat World (tied in to Thomas Friedman’s best-selling book on this topic)

When: Thursday, January 25th, Noon-1pm
Where: Savannah Grand, 301 N. Main St, Gainesville
Cost: $13 for members, $18 for non-members
Are the best or are you a Bad ADDY?!

That's right, ADDY planning is officially underway and we already have our theme!

Start planning now and save the date for the Hogtown ADDY's, February 16, 2007!

Call for Entry packets will be available in December.... plan to enter and show off your best work.

If you're interested in being a part of the ADDY committee, please contact Jeannette Baer.

Our next meeting will be held at noon on November 9th, 12-1 at Group 5's Conference Room.

• • • • • • •

AdFed Holiday Toy Drive

We’ll be collecting unwrapped toys for the Children’s Home Society. They’re hoping to provide gifts for 1500 children in our community, ranging in ages from infant to 18 years of age. You can bring gifts next week to the luncheon as well as December 14th at our holiday party.

Monetary donations are also accepted – checks may be written to Children’s Home Society.
 

Breast Cancer Walk

Thank you Nita and Melinda for organizing the AdFed team for the American Cancer Society's Making Strides for Breast Cancer Walk, October 14th!

And a big thanks to those who walked or contributed/donated. AdFed raised $2100!

The total raised in support of Breast Cancer (with all of the other organizations and individuals who participated that day) was $134,000!

Let's do it again in 2007!
  : : Get Out and Vote: :

This is such an important time for us... a time when we, as citizens can affect our future, simply by getting out to the polls on November 7th!

The race is on for US and State Senate and House seats, Governor, Attorney General, Chief Financial Office, Judges, our own local County Commissioners and the 6 amendments on the ballot.

We, as the AdFed, cannot endorse any particular candidate or tell you who to vote for, etc. However, we can remind you that we do have a right to vote in this country and that right should not be taken for granted. That EVERY vote counts and YOUR vote matters!

You have the power to affect change locally and nationally. All you have to do is go to the polls on November 7th between 7 am and 7 pm!